Wildway began with Kyle, who was tired of the overly processed, sugar-loaded options lining grocery shelves. He started making his own granola at home with no added sugar and no fillers; just simple, real ingredients that fueled his day.

He brought those early recipes to the farmers market in San Antonio, hoping others were looking for the same thing. Week after week, people came back. They loved the taste, but more than that, they connected with the honesty and simplicity behind it. That’s when he knew he had something special.

What started at a small market table became the foundation for something bigger. Today, Wildway is still built on that original belief that real food made with care has the power to change how we feel, how we live, and how we treat the planet.

Wildway is more than just a food company, it’s a movement for positive change. From the start, we’ve believed in doing things wildly differently to create impact. Food is the connection to that change, nourishing our bodies and the planet. It brings us together through culture, travel, and shared meals—and when grown and used right, it has the power to regenerate the Earth.

Wildway is built on the belief that real, whole, sustainable food is essential for our health, society, and planet. We reject lab-created ingredients and work closely with suppliers committed to regenerative practices. We partner with organizations preserving wild places and strive to reduce our carbon footprint. Food is a powerful tool for change, and we’ve built Wildway to harness that power.

I wouldn’t have it any other way.